Perennial Group
A Great Brand is closer than you think
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Keep more of what you earn. Perennial Hotels offers the lowest Hotel Franchise entry fees in the market.
Perennial Hotels - turning visions into reality, driving revenue
directly to your PMS
The Perennial Collection understands that every hotel is unique and promotes independent flare. Driven by a deep desire to step away from legacy brands and focus on cutting edge, industry leading technology that focuses on direct sales and ultimately a healthy ROI.
With our resources, industry insight and branding we are confident Perennial Hotels can help take your hotel to the next level.
Why Perennial Hotels?
Integrated Distribution
Utilising high performing distribution platforms, our dedicated revenue team will ensure your properties rates and inventory are distributed across all available channels
Technology resources
We focus on utilising cutting edge revenue and channel management tools coupled with high performing digital platforms to stay ahead of the competition and ensure our sites are market leaders
Perennial Points
Designed to promote customer loyalty through discounted rates, points and exclusive discounts our rewards scheme is marketed to provide true customer value that secures guest retention
Central Sales Hub
Based in London our experienced sales team works exclusively on securing Meetings and Events, Groups and Tours and Hotel Preferential deals with agents throughout the UK
Brand Marketing
We manage all aspects of our Brands 'story', actively promoting our hotels across a range of digital and print platforms. Constantly developing market awareness and customer loyalty
Our Brands
PH Collection
At the Perennial Collection, we've pulled together some of the best small hotel and luxury guest houses within the UK and given them a branded voice. A voice that expresses to guests that our locally owned and operated locations take a deep pride in delivering the very best value through honest rates, exceptional customer service and quality amenities.
Start your journey with Perennial Hotels and gain the support of a company that always puts its owners first. A brand that ensures all franchisees enjoy affordable and flat fees, reasonable agreements, flexible service and most importantly a strong revenue contribution.
PH Hotels & Spa
Perennial Hotels & Spa are set in key locations throughout the UK and were established to pave the way in guest experiences. With exceptional customer service and a passion for sharing local expertise at its core, our fully serviced hotel Brand always delivers memorable stays.
Start your journey with Perennial Hotels and gain the support of a company that always puts its owners first. A brand that ensures all franchisees enjoy affordable and flat fees, reasonable agreements, flexible service and most importantly a strong revenue contribution.
Download our brand overview brochure
Download the Service Packages brochure
Sign-up Process
01. Meet with us
Contact our Franchise Development team to organise an introductory meeting with our UK Head of Development. We can host or alternatively meet onsite.
02. Review your business needs
Based on our conversations we'll provide future franchisees with a summary proposal of the franchise modelling we feel would best suit their businesses needs.
03. Submit application
Our application process ensures that the sites being proposed pass brand criteria markers and fit with our franchising ethos.
04. Site Approval (QAR)
A 'Quality Assessment Review' is undertaken on-site. Following a successful audit, the hotel can then be accepted into the Brand group
05. Plan Launch Strategy
Our Brand ambassadors and sales and marketing team will work directly with the hotel to maximise positive exposure when entering the Brand
06. Welcome into the Brand
At this stage, the hotel will be live on our digital platforms and welcoming Perennial guests into their establishments
Testimonials
Perennial Stradey Park Hotel & Spa, The brand has delivered over and above our expectations. The AI rate management is world class and has grown our rooms revenue by circa 250,000pa
Bronwyn Lanham - GM, Stradey Park Hotel & Spa
4 star (77 Bedrooms)
4 star (77 Bedrooms)
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Fiona Edwards
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